Most people lament having to do “a job.” Very few are able to tap into finding their true “calling.” In this talk, Americus Reed describes research in the areas of organizational culture and how companies can better help employees connect with their corporate values. Americus describes his own most recent research on effort, self-reflection, appraisal, and fusion—four areas that create the conduit for employees to be all they can be. How can a company build its brand from within first, making sure that those who work within the building have alignment with the mission and the values of the company? Reed takes the audience step by step through the psychological processes of how calling works, and how organizations can foster and build it over time. People will spend more than half their lives working, so figuring how to best create an environment of personal growth is key.